About
Leadership and growth advisory shaped by firsthand executive experience.
About Us
TwoTwentyTwo Vantage is a leadership and growth advisory firm that helps organizations unlock value, align people around what matters most and use brand, marketing and communications to accelerate performance.
Founded by Heather Rim, a former Chief Marketing and Communications Officer, the firm brings firsthand executive experience to every engagement. Clients gain a partner who understands what it means to own the strategy, lead the team and answer for the results.
Together, we turn priorities into action with clarity, focus and urgency.
Meet the founder
Heather Rim brings nearly three decades of experience leading marketing and communications for global organizations. She has served as Chief Marketing Officer at Optiv and Chief Marketing and Communications Officer at AECOM, with earlier leadership roles at Avery Dennison, Disney/ABC Television Group and WellPoint Health Networks.
Her career spans public companies and a private equity backed business, bringing firsthand understanding of the pressures leaders face, the decisions they own and the results they must deliver.
Heather combines strategic perspective with an operator’s instinct. She helps clients get beneath the symptoms of a challenge, make clear choices and bring people along with the strategy. Her approach is direct, collaborative and optimistic, shaped by experience building teams and leading across global markets.
Experience
Heather’s global executive experience spans public companies and a private equity-backed business, with a consistent focus on brand leadership, business growth and communications through change.
The organizations below reflect Heather’s career as an in-house executive. They are not TwoTwentyTwo Vantage clients.
Optiv Security
Heather modernized global marketing and communications as Optiv evolved from a technology reseller into a cyber advisory and solutions leader, becoming the most trusted brand in cyber. She redefined positioning and built a more scalable operation through AI-enabled workflows and global expansion to include marketing shared services in Bangalore.
AECOM
As AECOM’s first Chief Marketing and Communications Officer, Heather unified the brand and marketing and communications strategy during portfolio transformation and expansion. She built global capabilities, advanced executive thought leadership and established a Manila shared services center to support scale and efficiency.
Avery Dennison
Heather helped shape Avery Dennison’s identity as a B2B materials science company serving labeling and packaging markets, with a narrative rooted in innovation and sustainability. She oversaw global communications, strengthening corporate reputation and aligning employees and external stakeholders around the company’s strategic priorities.
Disney/ABC Television Group
Heather built communications, employer brand and employee engagement strategies during the television industry’s transition into the digital era. She launched the “Create What’s Next” employer brand and helped connect diverse businesses around a shared culture and future direction.
WellPoint Health Networks / Anthem
Heather led integrated corporate and investor communications programs during a defining period of growth, including the Anthem merger, enhancing corporate reputation, aligning internal and external stakeholders and building investor confidence.
Foundations
Earlier roles at KPMG and Countrywide Home Loans developed Heather’s foundation in brand strategy, marketing and digital transformation across professional services, financial services and mortgage banking.
Value creation
Heather understands the urgency of value creation and the need to move quickly from analysis to action. Her experience inside PE-backed business informs an approach firmly rooted in growth, accountability, organizational capability and measurable progress.
Board service
Heather’s board service spans nonprofit governance, fundraising and executive leadership. Current service includes Girl Scouts of Greater Los Angeles, the USC Annenberg Board of Councilors, the USC Center for PR and the Annenberg Alumni Advisory Board, where she is Immediate Past Chair.
She is a former Board President of the Downtown Women’s Center and a USC Board of Governors Emerita, with prior service at United Way of Greater Los Angeles and the Pasadena Symphony.
Education
Select Recognition
Our story
After my father passed away, I started seeing 222 everywhere. Those numbers seem to show up when I’m facing a big decision, need a little encouragement or am experiencing a moment of pure joy. To me, they’re a quiet reminder that my dad is still close.
After nearly 30 years working in-house, starting my own business was a big leap. I wanted to make more room for family while continuing to do work I love. My dad would have been one of my first calls, someone to talk it through with, ask thoughtful questions and cheer me on.
Naming this business TwoTwentyTwo Vantage feels like bringing him along for the adventure. That spirit of partnership and encouragement also shapes how I work with my clients, helping them think through big decisions and approach their next chapter with confidence.