TwoTwentyTwo Vantage

Ideas

Ideas

A fresh perspective can change how we see a challenge, lead a business or recognize an opportunity. Explore ideas drawn from experience and stories that invite us to consider what comes next.

Featured podcast

Coming Soon

Consider This Your Sign

What leaders noticed, what they ignored and how they knew it was time.

A bi-weekly podcast exploring the signals behind consequential decisions.

Join me for conversations with people who lead organizations, teams and communities about trusting their judgment, finding courage and choosing what comes next.

Each episode leaves you with a question to carry into the weekend, and perhaps a sign of your own.

Articles & Perspectives

Articles & Perspectives

Observations drawn from nearly 30 years leading marketing, communications and teams through growth and change.

Latest

July 26, 2026

AI Didn’t Kill Creativity. It Killed Average.

Why original thinking, sound judgment and distinctive ideas become more valuable as AI makes polished content easier to produce.

Brand Credibility

Who Is Telling Your Story Before You Do?

How AI is shaping first impressions before customers reach your website, and why consistent evidence of expertise matters for brand credibility.

July 11, 2026

Trust

AI Changes Everything. Except This.

A perspective on trust as an enduring competitive advantage and the responsibility leaders have to earn confidence as technology evolves.

June 29, 2026

Authenticity

“Dad, That’s AI.” What a Car Ride to Dinner Revealed About Trust, Creativity and the Future of Content.

A family conversation opens a reflection on synthetic content, authenticity and why the human story behind creative work still matters.

May 18, 2026

Authenticity

When Authenticity Becomes Ambiguous

How AI-driven personas that build audiences and earn trust at human scale make authenticity both the newest attack surface and the most powerful competitive advantage.

October 8, 2025

Leadership

Early Career Lessons That Last a Lifetime

Lessons from early service jobs on resilience, teamwork and empathy, and how those experiences continue to shape executive leadership.

September 27, 2025

Communication

“You Are in Danger”: When AI Becomes the Calmest Voice in the Room

A personal experience during a tsunami warning prompts reflection on clear communication, trust and the importance of combining AI with verification and human judgment.

August 2, 2025

AI Literacy

AI Literacy: A Must-Have for Marketers and Communicators

Why AI literacy is now table stakes for marketing and communications teams, with practical resources to grasp the language, risks and data practices behind responsible AI.

December 18, 2024

AI Strategy

Preparing for an AI-Infused 2025 Marketing Strategy: A CMO’s Guide to Getting Smart with AI Before Year-End

A practical guide for CMOs at every stage of the AI journey, with steps to build a foundation, run targeted pilots and integrate AI into the broader marketing strategy.

November 2, 2024