How we work
Start with the business. Build the path forward.
Good counsel starts with understanding what is really happening. Heather combines focused listening, relevant data and executive judgment to identify what matters, make choices and help your organization act.
Our approach
Four steps from question to action
01
Understand
Clarify the business ambition and the challenge behind the request. Listen to leaders, customers and employees as appropriate, review the available evidence and identify where expectations and reality are diverging.
02
Focus
Determine what is holding progress back and where the strongest opportunities lie. Test the narrative against the realities of the customer and employee experience. Agree on priorities, define what success looks like and establish a practical scope.
03
Align
Build a shared direction and a clear narrative. Connect the strategy to the people who need to deliver it, through executive working sessions, explicit roles and communications that make the next steps understandable.
04
Activate
Turn priorities into an actionable plan. Partner with your team to advance the work, track agreed measures and adapt as the business learns. Leave the team with a clear roadmap and ownership of the next steps.
Engagement models
Choose the relationship that fits
Another way to work together
Sometimes one day can move a lot forward.
Not every challenge requires a long-term engagement. Sometimes the right conversation, with the right people in the room, can create the clarity and alignment needed to make meaningful progress.
I'm available for focused engagements with leadership teams, organizations and events where an experienced outside perspective can help shape the conversation and move it toward action.
Executive Workshops
Focused, highly interactive working sessions built around a specific business, brand, marketing or communications challenge. Sessions can be customized for executive teams, marketing and communications organizations or cross-functional groups.
Strategic Planning & Facilitation
Thoughtfully designed and facilitated sessions that help leadership teams step outside the day-to-day, tackle complex issues, align around priorities and turn discussion into clear decisions and action.
Keynotes & Speaking
Engaging, practical perspectives shaped by nearly three decades of experience leading marketing and communications. Topics can span brand, reputation, leadership, transformation, AI, employee advocacy and the evolving role of marketing and communications in driving business performance.
Have something specific in mind?
Whether you're planning an executive offsite, a strategy session, a team workshop or an event, let's talk about what would make the time most valuable.
Let's TalkPartnership
A close working partnership
You work directly with Heather. The engagement is shaped around your priorities and coordinated with your internal team and existing partners. The goal is to build clarity and capability that continue to serve the business as it grows.
Explore an engagement